Asian Influencers of 2022

Let’s get to know the trending Asian influencers of 2022 .

They have earned the sought after influencer title for their knowledge and expertise on specific topics.

Nabela Noor

Over 2.3 million followers on Instagram (nabela)

Over 1.06 million subscribers on YouTube (Nabela Noor)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Nabela is a first-generation Bangladeshi American creator, activist, and entrepreneur. As a self-love advocate, she utilises her platforms to inspire millions of people around the world to love who they are. This Asian influencer highlights body positivity and is also a beauty guru who worked with top brands like e.l.f.

In 2019, Nabela opened her own clothing line Zeba (after her mother). The brand promotes body positivity with clothes for all sizes with a twist, instead of using sizes she uses motivational words.

Nabela and her husband also founded Saara & Begum, a homeware and lifestyle business, recognising the ideal beauty mindset and standards.

Asian Influencer – Harnaam Kaur

Over 167k followers on Instagram (harnaamkaur)

Over 5.55k subscribers on YouTube (Harnaam Kaur)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Harnaam is a social activist and motivational speaker. She has always been vocal in her stance against bullying because she endured years of relentless bullying after growing her hair due to Polycystic Ovary Syndrome (PCOS).

Harnaam has modelled for several fashion brands, given numerous TEDx talks which have inspired millions, spoken in the Houses of Parliament, and been featured in Teen Vogue, Glamour, and Cosmopolitan. She is also a life coach and runs a popular YouTube channel where she documents her travels and food adventures. 

Amena Khan

Over 574k followers on Instagram (amenakhan)

Over 388k subscribers on YouTube (Amena)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

10 years’ experience in social media marketing as an Asian influencer. In this time, she has refined the skills needed to succeed in this industry whilst maintaining authenticity and supporting female empowerment. She has worked on multiple mainstream brand campaigns across TV and social media. Alongside this, she has presented on TV and live shows centered around beauty and skincare.

Amena has also worked with multiple top brands like L’Oréal, becoming the only hijab-wearing model to be featured. She has decided to stop wearing the hijab for personal reasons.

Kapre Bene

Over 15.5k followers on Instagram (kaprebene)

Over 306 subscribers on YouTube (Kapre Bene)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Kapre is an Indian fashion model and Asian influencer who showcases different range of styles. He has collaborated with top brands such as River Island & ASOS. 

Within his videos, he celebrates Sikh heritage, the modernity of the Indian community and International Women’s Day. His smart, tailor made outfits distinguish him from others and help captivate an audience.

Rowi Singh

Over 396k followers on Instagram (rowisingh)

Over 13.6k subscribers on YouTube (Rowi Singh)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Rowi pushes the boundaries of beauty with her rainbow infused looks. She has worked with leading brands like Fenty Beauty and has been featured in Vogue. Rowi loves being creative and bold and believes “you can buy just one palette and create 50 looks”

She founded Embellish, where she sells self-adhesive, reusable gems which are perfect for leveling up your makeup with dimension and sparkle. She has also participated in numerous shoots promoting products like Nike Air Max 720s.

Diipa Khosla

Over 1.8 million followers on Instagram (diipakhosla)

Over 18.3k subscribers on YouTube (Diipa Khosla)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Diipa is a beauty and fashion guru who has partnered with leading international brands like Estée Lauder and Kérastase. She also addressed the British House of Commons on International Women’s Day.  In 2019 she founded ‘Post For Change’ to promote female rights, helping rural women gain access to menstrual hygiene products and she was the first Indian to collaborate with MAC cosmetics.

Her picture was displayed on a billboard in Piccadilly Circus, as the face of Maybelline and she has over 10 international magazine covers and awards like ‘Influencer of the Year’ and ‘The Changemaker Influencer of 2019’. She has walked at the Cannes and Venice Film Festivals,

Antony Gomes

Over 74.3k followers on Instagram (antorvingomes)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Antony embraces South Asian heritage within the fashion industry by courageously experimenting with layering and texture. He has featured on Popsugar due to his distinguished style, combining two characteristics for the more western outfit choices, ‘Indo-Western’

Antony constantly engages with his fans via message and comments to build an authentic relationship because he believes authenticity is key in building a genuine connection with your audience.

Tamanna Roashan

Over 2.7 million followers on Instagram (dressyourface)

Over 57.6k subscribers on YouTube (DressYourFace)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Tamanna is a classified makeup artist and global beauty educator as well as an Instagram phenomenon. She founded DressYourFace and a best-selling Tamanna Palette. Tamanna built DressYourFace as a celebrity artist where she educates people on beauty and hair via lives.

She attended the Hollywood Red Carpet Premier of Ms.Marvel with Disney plus.

Ami Desai

Over 173k followers on Instagram (amidesai)

Over 47.5k subscribers on YouTube (Ami Desai)

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, British Asian Influencers

Ami is a successful influencer who has built her own beauty business. Her work has been showcased at red carpet events and magazines.

She is a lifestyle, beauty expert who helps working mums under pressure and wants them to feel confident by creating engaging content on her platforms and offering various tips and hacks.

federation of small businesses awards, fsb awards 2023, small businesses awards, Asian businesses

Featured by Asians UK – awarded Best Ethnic Media Consultancy of the Year

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