A cross-culture rom-com about love & marriage, set between South Asia & London.

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.

“What’s Love Got To Do With It?” follows dating app addict Zoe who is yet to find Mr Right.

However, for Zoe’s childhood friend Kaz, dating is not a option, he is to have an arranged marriage in Pakistan just like his parents. Intrigued & curious Zoe join’s Kaz’s journey to Lahore to marry a stranger and realises she needs a different approach to find love.

The star-studded cast includes, Pakistani A-lister actress Sajal Aly and also Shabana Azmi, Asim Chaudhry, Mim Shaikh, Jeff Mirza, Iman Boujelouah, Mariam Haque and Sindhu Vee.

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Sajal Aly

Three-time BRIT Award winner Joy Crookes, Award-winning and Mercury Prize nominated composer, Nitin Sawhney collaborated with renowned record producer, Naughty Boy to produce music for the film. The multitalented singer, songwriter and actress Preeya Kalidas was also involved in co-writing one of the songs. Indian singer, Kanika Kapoor and Pakistani singer Rahat Fateh Ali Khan feature on the soundtrack as well as starring in the film.

Nitin Sawhney
Naughty Boy

” What`s Love Got To Do With It ?” is directed by the veteran Indian filmmaker Shekhar Kapur.

Shekhar Kapur

Written and produced by former President Imran Khans ex-wife Jemima Goldsmith.

Jemima Goldsmith

Additional producers include, Nicky Kentish Barnes (“About Time”) and Working Title Films’ Tim Bevan and Eric Fellner. The executive producers are; Ron Halpern, Anna Marsh, Joe Naftalin, Sarmad Masud, Sarah Harvey, Lucas Webb and Katherine Pomfret.

The star-studded cast includes:

British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Shazad Latif
British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Emma Thompson
Shabana Azmi
British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Mim Shaikh
British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Asim Chaudhry
Jeff Mirza
British Asian, Ethnic Marketing, Ethnic Media UK, South Asians, Asians in the UK, UK Asians, Diversity Marketing, Ethnic PR, Media, Marketing and Advertising, Leading British Asian, Whats Love Got To Do With It.
Kanika Kapoor
Rahat Fateh Ali Khan

The film is set to be released in U.K. cinemas on Jan 27, 2023.

Featured by Asians UK – awarded Best Ethnic Media Consultancy of the Year

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